Behavioral Insight Analytics
Sean Tanner
ABOUT
SNAPSHOT:
I’m Sean Tanner, a marketing professional with psychology and management experience who specializes in business analytics. I turn messy market signals into clear decisions—bridging behavioral insight, data, and brand storytelling to create practical strategies that teams can ship.
I Help With:
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Marketing analytics & data storytelling
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Segmentation, ICPs, and go-to-market strategy
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Experimentation (A/B roadmaps, KPI design)
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Executive-ready decks, dashboards, and playbooks
I start with human behavior, validate with data, and translate insights into simple, shippable plans. My process: research → hypothesis → model/visualize → decide → test → learn. I keep stakeholders aligned and the work moving.​
TOOLBOX
Python, SQL, Tableau, Power BI, Excel; plus competitive research, positioning frameworks, and clear presentation design.​
RELEVENT PROJECTS
I've built strategies and deliverables across esports, luxury, consumer goods and more some examples include League of Legends audience strategy, a behavioral economics playbook for Nespresso, AI-powered fan engagement for World Table Tennis, Marketing strategy for Monster, Building an educational AI companion and others. Each project follows the same principle: connect behavior to measurable outcomes to create products and strategies with meaning.
What I'm Looking For
Roles and collaborations where I can own the insights → strategy → execution loop—marketing analytics, growth strategy, or product marketing—working with teams who value rigor, clarity, and creative problem-solving.
LETS CONNECT
If you’re hiring or exploring a project, I’d love to share relevant case studies, works and consulting to discuss how I can help.
