Behavioral Insight Analytics
Sean Tanner
ABOUT
SNAPSHOT:
I’m Sean Tanner, a marketing professional with psychology and management experience who specializes in business analytics. I turn messy market signals into clear decisions—bridging behavioral insight, data, and brand storytelling to create practical strategies that teams can ship.
I Help With:
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Marketing analytics & data storytelling
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Segmentation, ICPs, and go-to-market strategy
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Experimentation (A/B roadmaps, KPI design)
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Executive-ready decks, dashboards, and playbooks
I start with human behavior, validate with data, and translate insights into simple, shippable plans. My process: research → hypothesis → model/visualize → decide → test → learn. I keep stakeholders aligned and the work moving.
TOOLBOX
Python, SQL, Tableau, Power BI, Excel; plus competitive research, positioning frameworks, and clear presentation design.
RELEVENT PROJECTS
I've built strategies and deliverables across esports, luxury, consumer goods and more some examples include League of Legends audience strategy, a behavioral economics playbook for Nespresso, AI-powered fan engagement for World Table Tennis, Marketing strategy for Monster, Building an educational AI companion and others. Each project follows the same principle: connect behavior to measurable outcomes to create products and strategies with meaning.
What I'm Looking For
Roles and collaborations where I can own the insights → strategy → execution loop—marketing analytics, growth strategy, or product marketing—working with teams who value rigor, clarity, and creative problem-solving.
LETS CONNECT
If you’re hiring or exploring a project, I’d love to share relevant case studies, works and consulting to discuss how I can help.
